Login: FTP | Insite | Director | Intranet | APC Direct
  • Slide01

    Contact Us

    American Printing

    2909 Syene Road, Madison, WI 53713

    Phone: 608.271.6544

    Toll-Free: 800.369.2544

    Fax: 608.271.3475

    Hours: Monday - Friday, 8 a.m. - 5 p.m.

    Vance Kapalczynski - President/CEO - Email

    Ajay Lamb - VP of Technology - Email

    Therese Gulbransen - VP of Sales & Marketing -Email

    Barbara Waters - Human Resources Manager - Email

  • Slide02



    The Xerox iGen4™ Press brings powerful benefits to your business – image quality, personalization, efficiency and the ability to print on a variety of substrates. Through these, we can help you expand your brand, create stronger relationships and achieve levels of success that weren’t possible even a short time ago. With the iGen4™ you can expect:

    • Vibrant image quality that rivals offset and advanced color management tools that ensure consistent, high-definition color images
    • Growth of your business to include profitable applications such as high-end collateral, direct marketing and personalization
    • Same-day turnaround in some cases
    • Reduction of your environmental footprint with non-toxic dry inks, minimized waste and 97% recyclable or remanufacturable components
    • Printing on a variety of substrates: coated, uncoated, textured, specialty, recycled, perforated, tabs, transparencies, labels, synthetics, clings, magnetics and more


  • slide03

    Special Techniques

    Now more than ever, there are many coating options available to you that can be done in-line on offset presses. With these options, come innovative production processes that offer you greater creative freedom. An understanding of the basics will give you the information you need to make the best choice for your design and budget.


    Varnish is a clear ink film that provides sheen and protection to your press sheet. Varnishes can be inexpensively used as spot varnishes or flood varnishes. Spot being a varnish applied to a specific area of the sheet while a flood varnish is applied across the entire sheet. To employ varnish they set up a unit on the press just like inks, therefore requiring a plate. Gloss, dull and satin varnishes are available and can be used on their own or in combination to create contrast effects. Varnish is also a protectant used to minimize fingerprinting, marking and chalking. On dull, matte, uncoated and C1S stocks, it seals the inks to improve abrasion resistance. When utilized on uncoated stock, it is absorbed into the sheet and is not visible. If you want to create greater contrast or enhance the properties of varnish on dull or gloss stock, the dry trapping would be a technique to consider. Dry trapping simply means that after printing the colored inks, the sheets are allowed to dry before going back through the press to print the varnishes. This second print pass provides better holdout and less absorption of varnish into the ink.

    Aqueous coating

    Aqueous coating is similar to varnish but is a water-based substance. Applied through a coating tower on the press, aqueous coating does not require plates for an overall application. Aqueous looks and acts very much like varnish, with all the same sheens available, but can be more cost effective when applied overall. Aqueous blankets can be purchased for spot applications.

    UV coating

    Another option to consider is UV coating. Presses must be configured with UV lamps to cure these coatings. UV coating provides greater protection and reflective properties than varnish and aqueous, with gloss and dull sheens available. Fingerprinting can become more apparent on sheets printed with gloss UV when over a large dark solid print coverage.

    Specialty coating

    By utilizing a variety of different combinations of varnishes and coatings printers can produce engaging and dramatic results. Strike-through is a technique achieved by using varnishes and coatings in tandem, this maximizes the visual contrast between coated areas and creates an eye-catching piece. Textured coating gives a piece dimension, it can be spot-applied or flooded to provide palpable finishes that simulate the appearance of leather, frosted glass, skin, wood, sandpaper, metal or fabric. Soft Touch coating delivers a soft, velvety feel that creates a unique tactile experience and can also be spot-applied or flooded.









  • Slide04

    The evolution of digital media has caused many to vilify the printing industry. Phrases like "Consider the environment before printing this email" have misled the general population into feeling guilty for using paper.

    In reality, responsible printing has a positive impact on the environment, on consumers and on the economy.

    Print Evolves. The print and paper industries continue to improve their relationships with the environment by refining processes, products and energy use. They also contribute to the four million trees planted daily in the U.S.

    Print Engages. Direct mail and print marketing provide tangible elements in a digital world. That's why 73% of consumers prefer to receive business information by mail rather than email.

    Print Employs. Printing remains as one of the top 50 industries for employment in the U.S. More than 910,000 Americans work in print.






    Recycle sign

    Post-Consumer Fiber

    Fiber that has been recovered from consumers through recycling programs.

    Post-Industrial Fiber

    Fiber that has been recovered from industrial applications through recycling programs.

    FSC Logo

    FSC® (Forest Stewardship Council®)

    FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests.

    FSC Chain-of Custody Certification: a documented control system ensuring that certified products can be tracked all the way back to the FSC-certified forest or verified recycled source of origin.

    FSC License Code: a unique number assigned to a certificate holder authorizing use of the FSC labels. American Printing Company's license code is FSC C028479

    FSC-Certified Product Labels

    FSC 100% - products containing 100% material from FSC-certified forests

    FSC Recycled - products containing only recycled fiber

    FSC Mix - products containing a combination of material from FSC-certified forests, FSC Controlled Wood or eligible recycled fiber

    Chlorine Free Logo

    Chlorine Free Product Association

    The CFPA promotes sustainable manufacturing practices, implementing advanced technologies free of chlorine chemistry. The CFPA has no financial interest in any manufacturer of the products it certifies. Paper mills with CFPA certifications have made a commitment to not use chlorine when they bleach the paper pulp to make it white.

    Totally Chlorine Free (TCF): paper manufactured from virgin fiber without the use of chlorine

    Processed Chlorine Free (PCF): recycled paper manufactured without the use of chlorine

    Elemental Chlorine Free (ECF): pulp that is bleached with chlorine dioxide (instead of elemental chlorine) to whiten the pulp. Chlorine dioxide does not produce detectable levels of dioxin in mill effluence.

    Bio Gas Energy Logo


    Paper manufactured using methane gas produced from the decomposition of waste in a landfill site. Biogas, a sustainable and local energy, is transported to the mill by pipeline and reduces greenhouse gas emissions.


    With qualifying papers, these and other logos are available for use on your printed materials. Ask us for details.



    "The Truth About Paper." The Greenest Promotional Product. N.p., n.d. Web. 17 Oct 2011. Link

    Association, Direct Direct Marketing. Statistical Fact Book. DMA, 2011. Print. Link

  • Slide06
  • Slide05